Rank algorithm update from google weeded out a lot of good or bad websites, in the hope of furnishing it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, in plain English, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s safe to say that old way of link building is doomed.
What is old way of link building any way? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, and most of them are useless, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Let’s check out a few examples. In the very beginning, I didn’t know better, I started with this keyword, coil chains, of course with old way of link building, almost all the sites I got link from had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, finally the rank improved a lot, this was the case until google made the change. Something opposite happened to this keyword, chain pullers, we promoted this keyword with articles and blog posts, not too many plain links have been built, you can imagine how this keyword ranks. So contextual link wins this time, what about future? Actually this is all about content, as long as you dole out high quality content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, take a look at this blog, sherri hill dresses , I build it as a hobby and kept adding good or mediocre content, now it can even rank the highly competitive keywords. As we can see, creating quality content and blog marketing is what we have to do to get great result. If you can build a group of your own blogs, for instance e track tie down, then it will be easier to do article marketing.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, keep doing what we have to do till the end of world. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, have a taste of this one, Truck Snow Chains, good writing, interesting content, indexed and cached, this article serves it’s purpose well.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, link your blog to twitter, then make sure every new post will post a new tweet, it’s easy and really useful, no one should miss this tool out.